Boomerang is an agency that’s playful at heart and social by nature. It’s flexible, bold, experimental and verging on complete chaos. While working at Boomerang, I won an agency-wide pitch to rebrand the company. I redefined how the brand looks, how it talks (coining the iconic BOOM, BANG, OMG), and how it can evolve.
Project Deliverables
Brand identity, motion standards and brand application.
Collaborators
Music and Sound Design: Sam van Hoogstraten.



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