Barnes Naturals

Barnes Naturals is an Australian wellness brand with a rich heritage in premium Manuka honey products. I refreshed the identity to strengthen its position as a nature-focused leader in wellness. Guided by the statement 'get closer to nature', the brand invites audiences to slow down and reconnect with the natural world.

The visual language combines vibrant colours inspired by Australian landscapes with analogue techniques like printing, scanning, handmade textures, and stop-motion animation. This mix of premium craft and human imperfection creates a calm, warm, and approachable brand expression that feels both elevated and authentic.

Project Deliverables

Brand stamp, logo refinement, tagline, brand video, design and typography standards, photography standards, motion standards, advertisement creation (static and motion), social launch and packaging design (packaging design coming soon).

Collaborators

Music and Sound Design: Sam van Hoogstraten.

Illustration Collaboration: Janneke van Heel.
Product Photography: Modern Alchemy.

Features

Featured by Outstanding Branding for brand identity design (August 2025).
Featured on logos.ai for identity design (August 2025).

Featured on Brands in Motion for identity and motion design (September 2025).

Featured on The Graphic Addict for identity and motion design (September 2025).

Featured on morrre.dsgn for identity and motion design (December 2025).

Featured on Next in Branding for identity design (December 2025).